Inamo, home of fusion

Fusion – Noun
1- Something new created by a mixture of qualities, ideas, or things.
2- A style of cooking that combines ingredients and techniques from different cultures or countries.

Fusion Food - Inamo

Since September 2008, the word fusion has found a new home at Inamo, a pan-Asian restaurant and bar.  Illustrating the perfect fusion of the IT world’s ingenuity with the creativity of the chefs’ toque, Inamo is a unique concept where customers take control of their own dinner in a sci-fi dinner room experience.

The story began five years ago when two young and ambitious students, fed up of waiting for their orders, decided to work on a concept where people would enjoy their meal at their own speed without depending on a waiter’s availability and other customer’sInamo-Inside.tables needs.

Two worlds were about to merge with to attain one objective: Put the means to make each customer’s dinner experience exactly what they want it to be at the tips of their fingers, literally.

Mouse pads replace the paper menu to order what you want and when you want, get your bill whenever you like, even call a waiter with just the touch of a button. The lamps above your head have metamorphosed into projectors and your table is converted into an interactive tableau where you set your own ambience and design by choosing among different graphics and colours. And if your dearest love is in a challenging mood while waiting to be served, let see how you manage a game of ‘battleship’.

The home of technological fusion with a dining experience, Inamo could only do itself justice by serving Asian-fusion food; a combination of Japanese, Thai and Chinese cuisine. Countries of technology and innovation, this kind of cuisine finds its place among what looks like at the first glance another gadget. “Nine out of ten customers come to Inamo to play with the system, expecting it to be a gimmick but then, they realize that the food is good,” explains Mark Eggebrry, general manager at Inamo. “We have noticed that by having access to the pictures of the dishes, people select their meal by taste instead of food orientation.”

Mark’s choice to move from the luxury hotel, Sanderson, to Inamo was like asking a kid to design his dream game: “When I was first approached about Inamo I must say I was a little bit skeptical. I interviewed with the owners four times before I saw the actual system at work and at that stage I was sold. The possibilities in my mind for this system are endless and I wanted to be a part of this very ground breaking technology and this very unique style of service.

Inamo-Bar11
If you fancy a unique experience, step into Inamo and you wouldn’t be disappointed. The food is diverse and tasty (And the 3-plate chocolate dessert to die for!), the waiters always available to help you and of course, you have a lot of fun playing with your interactive table. One advice though: order your main dish once you’ve finished with your starter as the team in the kitchen seem to be the most efficient cooks in London.
Inamo Collage

Inamo is definitely a place to go with your friends, your geek husband or a date you want to impress.
But if you’re looking for a restaurant to celebrate your 25th wedding anniversary with candles and roses, you may want to come back later, unless, of course, your dearest love would appreciate a bouquet of roses as the background of her table. It’s all about fusion.

Inamo

Mathilde’s Cuisine: What is your relationship to technology?
Mark Eggebrry: “Personally I love everything about it, I love the fact that I can have my whole life on one device that I can use to organise and work. I just want more, everything easier thanks to technology!”

How do you define cooking?
“Cooking for me represents family and friends, coming together for an experience and each others’ company. The time taken and effort put into a dish or a meal defines for me how much care was taken to prepare it.”

What are your influences in cooking?
“Most certainly for me the biggest influence is Asian cuisine, I have spent most of my career working with Asian foo and,  for that very reason, I am very impressed, intrigued and inspired by the ingredients used and how they are combined to give a remarkable end product.”

What is your favourite sneaky snack?
“Off our menu I would have to say my favourite snacks are the Pork ribs and the Duck. At home, however, I am less picky and will often sit down to a bag of biltong, (South African dried beef) which I make myself!”

What is the last cookbook you’ve read?
“The most recent one I tried anything from (with marginal success) was Alain Ducasse, however I more frequently use a Jamie Oliver at home book, lots of easy recipes.”

Inamo
134-136 Wardour Street
London W1F 8ZP
+44 (0)20 7851 7051
www.inamo-restaurant.com

Inamo on Urbanspoon

You can also find out more about amazing places to go and restaurants to eat on Simon Seeks website, a new online travel guide.

12 thoughts on “Inamo, home of fusion

  1. Wow this place sounds fantastic, I must check it out. Lovely write up, I love the sound of that chocolate dessert!

    • Hey Julie, It was a very nice experience. You expect the place to be more a gimmick than anything else but the food is actually quite good. Don’t order the main course with the starter though because you get too much food on your table at the same time. The manager, Mark, is very nice and friendly. Had a good chat with them. It’s a lot of fun to go with friends or if you want to try something different. And yes, the chocolate dessert is to die for!! I’m craving chocolate since the Cadbury evening actually!

    • The good thing about reading articles from places all around the world is that it makes you travelling and it gives you ideas for the next trip. Hope you will have the chance to enjoy London.

  2. I have to say, I’m a big fan of Inamo. I’ve been there a handful of times and yeh so sometimes the service has been dodgy but the overall experience (and unique nature of the place) makes up for it. I always bring out-of-towners cos it’s fun. In fact I’m there next week with a friend from Australia🙂

    • Thanks Catty for your comment. It was a lot of fun to interact with the table, the menu and even the games! A friend of us brought a date over there but of couse, she was all charmed! A nice place indeed ofr out-of-towners and I’m sure your Austrialian friend will enjoy it. They’re actually thinking of expanding the concept and opening new places around London…

  3. Yep, the food is quite good. I had a long chat with the manager who told me that yes, people come from the gimmick first but then they realise that they can get good food as well and I think that what really makes the difference with other places which try to offer something different. It was important for them to offer good quality food and not only the gimmick part. Thanks for your comment!

  4. This restaurant sounds excellent, I wish I knew about it when I was in London in the spring. We just visited a Japanese fusion restaurant in Boston that must be similar and really enjoyed it (review coming up Monday).

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